WordPress is already well known as a blogging tool. If you haven’t used it as a publisher, it’s likely you’ve used it as a reader. And it’s now being recognized as a flexible and powerful Content Management System (CMS) that can drive any kind of website. In fact, many of the websites built on WordPress aren’t even used as blogs!
WordPress is the perfect tool for a small business website. It can act as the CMS for a website, a blog, or both. We use it over other tools because of its flexibility, stability and ease of use. But as a business owner, you’ll want to know about some other reasons we use WordPress … it’s free, it’s easy, and it makes changing content lightning fast.
In fact, as recently as 10 years ago, companies such as SAP, Vignette and Documentum charged hundreds of thousands of dollars for their web content management tools. Admittedly, these were cutting edge tools at the time.
However, few of these tools could do what WordPress does today. And WordPress is free. Even if you can afford a million dollar enterprise software suite … let me say it again … you can use WordPress for free.
While you may need to pay for such essentials as web hosting, graphic design, copywriting or premium plugins and themes, you will never have to pay for using WordPress.
The price alone should be enough to interest most small business owners. But I urge you to read on.
It’s Easy to Use WordPress to Manage Your Website
You’ve probably seen a WordPress badge on a blog. If you have, you may be wondering how a blogging tool can be a useful CMS for a website. The truth is that WordPress is more than capable for any small or medium business in need of a flexible website management tool.
Adding a page can be done in just a few minutes, and you can change elements such as your category list and navigation very quickly and easily.
If you want to add a particular kind of slideshow, integrate your email marketing software, or collect readers reviews of products and services, you can do so with a range of free and premium add-ons. Most are relatively inexpensive or free, the only challenge is that you’ll need to configure them correctly.
WordPress Enables Fast Updating
When you’re in a pinch and you need something changed right away, you don’t want to wait.
What you’ll like best about WordPress is that it makes it easy and fast to edit and publish content. Most text and image changes can be made on the fly, without the need for tests or staging servers. And when your business needs to update an important piece of data on your website, isn’t speed important to you?
